Course curriculum

  • 1

    Lesson 1. Define Your Niche Target Audience

    • Course Outline

    • Lesson 1. Define Your Niche Target Audience

    • Ideal Customer Profile
  • 2

    Lesson 2. Apply Product Differentiation Strategies to Your Marketing Plan

    • Lesson 2. Apply Product Differentiation Strategies to Your Marketing Plan

    • Unique Value Proposition Exercise
  • 3

    Lesson 3. Craft Relationship-Based Messaging

    • Lesson 3. Craft Relationship-Based Messaging

    • Messaging Mad-Libs

    • Course Evaluation